John M. Keller goes right for the educational “jugular” in his research on motivation. Motivation is by far the most illusive and yet the most impactful element in communication and education. In his book Educational Design for Learning and Performance Keller pools together much of the thinking and research around the notion of motivation to then present his ARCS model for learning performance. A very useful and succinct framework, ARCS encompasses many of the key elements that feed ones attention and retention.
Giving a message shape, colour and feeling is a delicate process that requires both instinct and science. Really the key is asking the right questions. The ARCS model for motivational design serves as guide in considering what are the hooks, angle, mood, weight and reinforcement content needs in order to get the audience’s attention and take them into a sphere of meaningful learning. This is Neurobox’s main tool and make sure the participant is at the heart of any project.