The key to creating meaningful content is asking the right questions. Giving a message shape, colour and feeling is a delicate process that requires both instinct and science. For this, Neurobox, uses the ARCS model for motivational design. This guides us to craft the right questions that will uncover the hooks, angle, mood, weight and reinforcement your content needs in order to get your audience’s attention and take them into a sphere of meaningful learning. This is our tool to make sure the participant is at the heart of any project and ensure the content speaks to them.